Select Car Leasing generously stepped aside from their usual Reading FC front-of-shirt sponsorship for one match only, allowing New Life Babies charity to take centre stage during the fixture against Plymouth Argyle on 13th March.
The special one-off initiative formed part of an awareness and fundraising effort to highlight the vital work carried out by New Life Babies, which supports neonatal units and helps provide essential care and equipment for premature and critically ill infants.
By relinquishing their shirt sponsorship for the day, Select Car Leasing enabled the charity’s name and message to be showcased to thousands of fans at the stadium and across broadcast coverage, significantly increasing visibility for the cause.
A spokesperson for Select Car Leasing said: “We are proud to support New Life Babies and the incredible work they do. Giving up our front-of-shirt sponsorship for this match was a small gesture that we hope will make a big difference in raising awareness.”
The matchday activation was warmly received by supporters and partners, helping to further strengthen community ties between Reading FC, Select Car Leasing, and New Life Babies, while reinforcing a shared commitment to making a positive impact beyond the pitch.
